What Chartered means for you

Hayes Parsons Insurance Brokers is proud to have held Chartered Insurance Broker status since 2018.  This is a prestigious title, with remarkably only around 5% of the UK's top insurance broking firms achieving Chartered Insurance Broker status.    

The title Chartered Insurance Brokers is awarded to companies that make a public declaration of their commitment to professional standards.  It is granted by the Chartered Insurance Institute (CII), the professional body for insurance, dedicated to building trust in the insurance and financial planning profession.

Every firm that holds Chartered status adheres to an ethical code that underpins broader commitments to professional values.  These include putting customers’ interests first, investing in ongoing development of their people’s technical skills and knowledge, and supporting wider initiatives that benefit society as well as the growth of the profession.  This gives you the comfort of knowing we will provide you with knowledgeable advice which is backed up by qualifications.



Chartered status is a public commitment to professional standards and is awarded to firms who demonstrate development of knowledge and enhanced capability.  At Hayes Parsons, we believe that by training our staff and giving them the correct resources, our clients will benefit from a more professional service.  This is why we actively encourage the completion of professional qualifications across all areas of the business.  This is now built into the culture of the company and over 86% of the company  have now completed a professional qualification with many more on their way.   

MD statement

"Achieving Chartered status is the pinnacle of our industry, and I am delighted that the CII has recognised our commitment to professionalism and excellent customer service.  Achieving and maintaining our Chartered status is a real team effort.

Being Chartered really stands us apart from the competition and our clients can be assured that they are dealing with some of the best trained and most client focussed individuals within the insurance industry.  We know that our people make our business, and that is why we invest so much in them.  We’re proud of our Chartered Status, and believe this makes us better at what we do." 

James Woollam, Managing Director  

Our Chartered Brokers

Ben Leah, Director

Sarah Upton, Account Handler Team Leader


Rosie Hulands, Account Handler 

Ryan Legge, Account Executive